Calling spectacle wearers, accessory lovers, fashionistas, fellow optometrists and dispensing opticians! Love Eyewear Week 2020 will run from 20-26th January. This is a chance to share selfies wearing your favourite eyewear on social media using #LoveEyewearWeek. A celebratory wall of the best selfies will be displayed at 100% Optical. If you work in optometric practice, you could post pictures of your window displays using the same hashtag, (prizes for the best designs will be awarded on 26th January). And if you’re not in the profession, but wear specs, then please read on. There are some stunning styles here…
The #LoveEyewearWeek campaign is run by 100% Optical. The purpose is to share the love for stunning spectacles and to increase football into opticians’ stores, especially independent practices, in a world where the demise of the high street is becoming ever more apparent. So opticians, why not put up a banner or sticker in your window to spread the word and share the love. You could even offer a discount between 20-26th January. What better way to help our patients beat the January blues with a whole new look.
I love eyewear and treat it like any other accessory. My career affords me the opportunity try a lot of different frames; I enjoy matching them to my outfits. Over the last year, I have included eyewear in a lot of my style posts. You can see them all in this post.
Here though is a new selection. From small start-ups to global giants, this is my contribution to #LoveEyewearWeek.
Bird sunglasses is an award-winning eco-friendly family business. The Phoenix is from the Multiply range in which traditional wood laminating methods create a distinctive colour contrast and greater overall strength while remaining lightweight. I adore the fiery mirrored lenses.
Aspinal of London
Aspinal of London sunglasses embody the essence of 1960s Riviera glamour. Mine are hand-crafted from highly-polished Italian acetate. The confident style is completed by Aspinal’s iconic gold shield at the temple. Nude and neutral eyewear is a huge trend for the new decade, not least because it’s versatile, flattering and very wearable.
I had the privilege of meeting fashion legend Paul Costelloe at 100% Optical last year. I only learned recently that his show opens London Fashion Week every year. This strong cat-eye optical style by Paul Costello features leopard print sides and gold hardware. This style is elegant and confident and it’s my privilege to wear it.
The Morel family have been creating eyewear for four generations. The story began in Les Rousses, at the family-owned farm, and later moved to Morez, the eyewear capital of France. Morel’s Koali collection has a sensuous creative, modern aesthetic, with the je ne sais quois one would expect of French design. These two statement styles are beautifully feminine and undeniably elegant and come in a selection of different colours.
Götti’s Dimension collection, is a range of hyper-precise 3D-printed eyewear. It blends urban influences of art, architecture, fashion and raw nature. I’m wearing the Elna which is also available as an optical frame. It is lightweight, comfortable and typical of this Swiss brand’s understated aesthetic.
Mulberry has been a champion of progressive British heritage for almost 50 years. It is the largest manufacturer of luxury leather goods in the UK, creating some of fashion’s most iconic handbags. The eyewear collection was launched last year and features sixties-inspired styles infused with Mulberry’s iconic details.
My sunglasses are the Christy (SML032v) in navy, pink and havana acetate and feature the signature Mulberry tree on one side. These dramatic cat eye sunglasses are perfect for hiding behind while standing out.
In contrast, the optical frames are elegant and understated and eminently wearable, with beautiful detail afforded by the gold reef knots.
This blog post is part of my paid partnership and role as official media partner to 100% Optical. All eyewear is gifted as part of the brands’ involvement in the #LoveEyewearWeek campaign. And it’s not too late to get your free tickets. Just click here. I really hope to see you there. I’m presenting twice on Saturday 25th January and will be there the rest of Saturday and all day Sunday including the AOP awards on the Sunday night. Please come and say hi!