I almost forgot to write this post. I knew my blog’s sixth birthday was coming, but the date crept up on me and I realised I didn’t have anything planned. So I decided simply to write down what I’m thinking about my blog at this moment in time.
The last few months have been busier than ever. With Poppy taking her A-levels and Harry his GCSEs, my mind has been otherwise occupied. I’ve been busy with my house too. The kitchen, my bedroom and the dressing room all needed sprucing up, (and I upcycled my fabulous cocktail cabinet of course), something that took the majority of the Easter and May Day Bank Holiday weekends. Other than waiting for a garden shed, I think I’m about there now though with the house, (for this year at least). I returned to optometric practice more than six months ago now. I work two days a week and one in four Saturdays (today being that one in four). All in all, therefore, it’s been difficult to find as much time for my blog as I’d like to.
Time For Change
I mentioned in a recent “Life Lately” post that the content of my blog is changing. This is a natural evolution which reflects the ongoing changes in my life, both personal and professional. I’m increasingly focussed, (do excuse the pun), on eyewear and optometry. I’m also sharing more candid images than I have done previously. By that I mean those snapped with my phone, with my hair undone and just out and about doing what I do. Of course I’ll always choose those photographs that flatter the most and discard those that don’t. And I will always want to present the best version of myself. But sometimes, it’s nice to be a bit more natural and to save myself 20 minutes in a morning blowing and straightening my hair. Fear not though, I’ll never be quite so au natural that you’ll see me sans mascara…
I think my blog’s sixth birthday is a good time to look at what is happening in the blogosphere. It’s become a very saturated place and standing out among the thousands in my age-group/genre is nigh on impossible. I do think my optometry and eyewear posts set me apart a little though and that’s something I’ll continue to nurture until it becomes my niche. With that being said, my blog will continue to be about my life and style. It’ll just have (even) more about eyes in it than it used to.
It’s the same on Instagram really. I think a lot of my posts get lost in the sea of other 40-something women’s style accounts. Can I stand out more? Shall I change the aesthetic? Would it be better if my images were more curated? Will I get more engagement if I hop on the “try-on and return” bandwagon? Shall I post more selfies or is a more polished camera shot preferable? These are questions that I ask myself way more often than I should. And I never find the answers. So I think the best thing is to stop over-thinking and simply enjoy it for what it is. An app via which people share snippets of their lives in a photograph. Instagram has to be part of my “brand” and I’d be naive to think otherwise, but I don’t want it to become a dreaded chore. I have decided from this day forward I shall stop the worrying and just post whatever and whenever makes me happy. Just like I did when I started writing this blog
Thank you so much for reading and for commenting; I appreciate it more than you could ever know. I do hope I share enough to give an insight into my life and loves but not SO much that you want to cover your eyes and put your fingers in your ears. Thank you to Ian who takes most of my photographs. He’s shyer than me, yet respects this frankly rather bonkers facet of my career. He is the most patient person I’ve ever met and he never ever resents me asking him to take photographs. Not only that, he has a great eye for what makes a good shot, he encourages, supports and champions me… and he makes me smile like no other. I couldn’t do it without him.
These photographs were taken with my phone at Bolton Abbey last weekend. Sunshine, days-off and the best company in the world. THIS is What Lizzy Loves.