Feb31st is an Italian artisan brand. It’s a new favourite of mine and I’ve featured their wooden eyewear on my blog and on Instagram several times. I make no apology for this. They were a sustainable company long before it became fashionable and because each pair is made to order, there’s no wasted stock. Not only that, they support 4Ocean.com. You can see why I admire the company ethos.
Feb31st: Bespoke Eyewear
Ian and I met with the founder and owner Stefano Minelli and UK distributor Jason Robinson at 100% Optical earlier this year. We designed a piece of eyewear each, by selecting the style and then the colours.
I chose a pair of red heart sunglasses with blue and white accents and blue lenses. (The ones I’m holding in the photos above have red mirror lenses, as worn by Emma Bunton). The designs are stunning and the bespoke nature means that the choice is almost infinite. The sides can be engraved with anything the wearer should choose, for example, a memorable date or a loved-one’s name. I chose to have my name on the outside of mine.
Ian (eventually, because he’s much more considered than I), chose an ash grey frame with blue and tan accents.
Our Finished Bespoke Eyewear
And here they are!
The order took around two weeks to complete. The presentation is stylishly understated and each piece of eyewear comes with a warranty, signed by the artisan who touched the frames last.
My heart sunglasses are style LOL (lots of love rather than the now ubiquitous laugh out loud).
I adore the intermediate layers of blue.
And as for Ian? Well, he has an appointment to have his eyes tested (by me!) later this week. Following that, he’ll get the frame glazed with varifocal lenses. I might be able to persuade him to let me take a few photos of him to share of him modelling them, but if not, here are the close-up details of his bespoke eyewear. The style is called Adrian.
I can’t begin to tell you how thrilled I am with my red heart sunglasses. Feb 31st is a brilliant, brilliant brand and I know I’ll add more styles to my collection. It’s always a privilege to meet the creatives and minds behind any brand and meeting Stefano really brought Feb31st to life. His passion and enthusiasm is infectious and he’s just a really great guy.
I heart Feb31st.