A New Makeup Routine: Products and Techniques for The Over 40 Woman, Part One

If you’d have asked me six months ago whether I’d like to see a Makeup Doctor, I’d have replied with a bemused, yet polite “no thank you”. I was happy with my makeup routine. Other than wanting to be a little more adventurous with my eye makeup, there was nothing more I wanted to know. That was until I met Makeup Doctor, Rita Palmer.

What Lizzy Loves makeup routine blusher

The Makeup Doctor

Rita is a makeup coach who I met through my work at Aspire Magazine. I had the pleasure of editing a guest column she’d written and I was impressed with her refreshingly honest, no nonsense approach to makeup and the cosmetics industry. Rita offers coaching and advice and invited me to go for a course of two sessions. The first was about face makeup, the second about eyes and lips. In this post, I’m going to talk about what I learned in the first session. The post about eyes and lips will follow next month sometime.

Session One: Makeup Routine For The Face

For the first session, Rita asked me to wear my usual everyday makeup and to take my products along. My daily face makeup routine is very simple: moisturiser, foundation, powder, blush. I apply moisturiser and foundation with my fingers, compact powder with a large brush and blush with a smaller brush.

Like all good practitioners, the Makeup Doctor asked questions which enabled her to suggest a few simple changes that would add very little time to my makeup routine, but that would make a noticeable difference

1. Use an Oil-Free Moisturiser

I don’t have a habitual daily moisturiser because I get sent a lot to try and I use them in turn. Many moisturisers formulated for the over 40 woman are waxy or oily to counteract the dryness associated with ageing skin. This can make it difficult for makeup to stay put, so Makeup Doctor advised using an oil-free formulation and reserving the others for night time. She recommended the Benefit Triple Performing Facial Emulsion. This has the added benefits of SPF 15 and a lot of shelf appeal. It has a pump action dispenser which reduces the chances of getting too much out, which surely most make it more hygienic too.

what lizzy loves makeup routine over 40 oil free moisturiser

I expected an oil-free formulation would make my skin feel dry and tight, especially because my skin errs on the side of dryness. I couldn’t have been more wrong. As soon as Rita applied it, my skin felt comfortable and just as moisturised as it would be with a more oily formulation. I bought it straight after our session in mid-July and have used it daily since then and can confirm it has made a noticeable difference to the longevity of my makeup and there is noticeably less shine later in the day.

2. Use a Primer

Now I know we’re meant to use primer and I’d tried several in the past, but I found that they made my skin feel tight and uncomfortable. To me, it felt like it was just another over-hyped product for the sake of it. I was very dubious when Rita suggested using one and almost reluctant to try. Well, what a revelation! Rita used the Nyx Pore Filler and I liked it so much, I bought one for myself immediately after the session (£11 from Boots).

Use a pea-sized amount. Start down the nose and work out towards the cheeks, jaw, lip, chin and forehead. A primer acts like a base coat and provides a smoother base on which to then put the concealer and foundation. It gives a beautiful subtle blur too. I can’t tell you what a difference this has made. I’m a convert.

I was sent the Miracle base Primer from Proto-col recently which I have tried as well. It’s different to the NYX, more like a thick gel than the Nyx one which is drier. It’s currently on special offer for £10, usually £14. Both are excellent.


3. Use A Lighter Than Expected Shade Of Concealer

Although I had a concealer, I rarely used it because it didn’t seem to make much difference. Not only that, it settled into the lines around my eyes. The Makeup Doctor advises choosing a concealer one shade lighter than the foundation, (which ideally, should match the skin exactly).


Mine is the Clarins instant concealer. She said that it’s a little too dark (it’s almost identical in colour to my foundation), but it’s good enough to use. What I love about Rita is her honesty. She doesn’t suggest replacing anything that isn’t ideal. Instead, she advises what to get once the existing product has been used up.  She used Mac Pro Longwear Concealer in shade NW15 on me which disguised my under-eye shadows and which I’ll buy next time.

To apply concealer, place three small dots under the bottom lashline with a concealer brush or with the middle finger. Pat gently out towards the temple and then use the reminder on any red areas. Again, she was honest and said that it is inevitable that concealer will settle into lines and wrinkles. When it does, just pat it gently.

4. Use a Stipple Brush To Apply Foundation

I have always applied my foundation with my fingers because it seemed to be the quickest method. Not only that, it allowed me to control how much I applied. Makeup Doctor Rita showed me how to apply the base with a stipple brush and again, I honestly can’t believe what a difference it makes. It’s quicker than using my fingers and gives a much more even finish.

Start by putting foundation on the back of the hand. Distribute it evenly on the stipple brush. Start down the centre of the nose and move with long, even strokes down the cheeks to the ear, lip and chin. Stipple under the eyes. To do the forehead, start at the bridge of the nose and sweep up and out in short strokes across the forehead (like you’re drawing a palm tree!)

The foundation I currently use is the Lancome Teint Miracle in shade 010, the correct shade for my very fair skin. I have just been sent the Lancome Teint Idole Ultra Wear to try so I shall report back on that if I prefer it. It provides greater coverage and is longer-wearing than my current one, so we shall see. Both have SPF 15, something I always look for. I’ve used Lancome foundation for as long as I can remember.


5. Don’t Use Powder


Yes, really. There is no need for powder if you follow rules number one and number two. Since using the oil-free moisturiser and a primer, I haven’t needed to use powder to “set” my makeup.

6. Contour

I’m no stranger to contouring because Poppy, my sixteen year old is a whizz at it on herself. I’d never tried it on myself though and I couldn’t wait to find out how to do it because it seems to make such a big difference. To contour, use a bronzer and apply with a fantail brush. Make three “tickly” strokes from the tragus bone of the ear, half way towards the corner of the mouth. Blend into the hairline and jaw. The Boomerang video below shows how.

I use Master Sculpt by Maybelline in light medium. It has a highlighter with it too, which we’ll look at in step 8.


7. Use An Angled Blusher Brush

This is another instance where using a brush, or on this case, the correct brush has made an enormous difference. I used to use quite a full, fluffy brush to apply blush to the apples of my cheeks while I smiled. The Makeup Doctor showed me how to use an angled brush for a more accurate application.

To apply correctly, smile and place the pointed part of the brush on to the low apple of the cheek, then sweep up into the hollow. This alone had the effect of lifting my entire face and making me look younger. Hurray!

What Lizzy Loves makeup routine blusher

Proto-col sent a selection of mineral shimmers for me to try and they’re all gorgeous. So pretty. I’m currently using the single-coloured one which is Baked Mineral Shimmer in Apricot Swirl. It blends beautifully and gives a natural but noticeable flush of colour.

what lizzy loves make up techniques over 40 blusher

what lizzy loves makeup over 40

what lizzy loves mineral shimmers blushers

Mineral Shimmers, available from Proto-col

8. Highlight

The final touch is to highlight. Ideally, the colour of the highlighter should tone in with the natural skintone. In my case, Rita advised me to use a warm champagne shade rather than a cool cream or white and recommended Mac Mineralize Skin Finish in Soft and Gentle for when the one above has run out.

Use a highlighting brush and start on top of the cheekbone, beneath the outer corner of the eye. Sweep upwards and outwards along the cheekbone into the temple. Next, go from the browbone and sweep down to the same point of the temple. It’s like making a v shape, the point of which is at the temple and which goes up towards the brow and down towards the top of the cheek.

Brilliant Brushes

Below are the makeup products I’ve mentioned alongside the appropriate brushes. Rita has drawn upon her years of experience as a makeup coach and her work alongside makeup artists and has designed a set of brushes. She is currently building a brand new website which will sell Makeup Must Haves including these brushes, so although they aren’t yet available online, they are available directly from Rita. (Please email her at mail@makeupdr.co.uk and say I sent you. The set costs £65, a very special rate). I was so impressed with them at my session, that I bought a set for myself. This isn’t a sponsored post, although my sessions with the Makeup Doctor were complimentary, I just really believe in the brushes and can vouch for their quality and for the difference they have made to my own makeup routine. The set includes brushes for eyes, lips and brows too so I’ll cover those in the second part of this series.

what lizzy loves makeup routine over 40 brushes

what lizzy loves makeup routine over 40 brushes

from top to bottom: concealer, foundation, contour, blush, highlight.

Before And After My New Makeup Routine


As I said at the beginning, I was asked to go to my appointment with the Makeup Doctor wearing my usual makeup. This is the photograph on the left. On the right is the result after doing my face makeup under Rita’s supervision and guidance. You can see that my face looks narrower. My cheeks look higher and tauter. In general, I look fresher and less tired and a more enhanced version of myself.

Just what the doctor ordered!

Visit Makeup Doctor online for details of Rita’s coaching packages and services. And stay tuned for the second installment featuring brows, eyes and lips.



  1. September 20, 2017 / 6:01 pm

    Although needless to say you look beautiful even without makeup, there is definitely an amazing difference on the right photo, Liz.
    I love how natural your makeup is yet it makes your look fresher. Fabulous!

    Annette | Lady of Style

    • elizabeth
      September 20, 2017 / 6:39 pm

      Thank you Annette. It was more noticeable in real life but it really did make my face look slimmer and my cheekbones look higher. And thank you for the lovely compliment xxx

  2. September 20, 2017 / 7:11 pm

    I just started experimenting with bronzer and highlighting! Great tips, Thank you!

    • elizabeth
      September 20, 2017 / 7:15 pm

      Oh you’re very welcome Nancy. It makes a noticeable but subtle difference if you follow these tips. Good luck! xxx

  3. September 21, 2017 / 7:29 am

    I’ve always thought your makeup looked amazing. But this post has been really interesting – my powder is everything –
    so I need to rethink the cream and foundation for sure! I’m excited for your next instalment – especially the eyebrows (I’m scared of mine) #brillblogposts

    • elizabeth
      September 21, 2017 / 11:00 am

      Thank you Maria. Honestly, I was the same with powder and I couldn’t imagine not using it. But, it’s fine without it now. And it means there’s no chance of it settling into fine lines or looking cakey! I’m very excited about the brows too. It’s an ongoing process which I’ll share next time! Thank you so much for stopping by xxx

  4. September 25, 2017 / 7:09 pm

    As always, utterly stunning lovely lady. I don’t often wear make up but when I do, I use a good moisturiser but like you have so many sent to me, I haven’t established working with just one. A primer is always a good choice too and a good light foundation. Some great advice here, especially for me as I am not a massive make up wearer but I do love a red lippy! Fabulous post lovely lady. Kat x

    • elizabeth
      September 26, 2017 / 10:44 am

      Thank you so much Kat. Oooh, yes, I love red Lilly too. It makes such a difference doesn’t it. Since trying this day moisturiser I haven’t looked back although I’d definitely try other oil-free options. Thank you again for the lovely compliments xxx

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