My daughter Poppy recently turned sixteen and her birthday gift from my brothers and their families was some make-up brushes. She had been coveting them for some time so was absolutely thrilled. She opened them in front of the family and her pleasure was apparent, after all, they would revolutionise her whole make-up routine. They’re aesthetically pleasing in rose-gold and are beautifully soft and fluffy. They have oodles of dressing-table appeal and I can definitely see the attraction, but it led me to comment that they cost significantly more than my make-up brushes and to muse on whether or not they would make enough difference to justify the price tag. My mum also responded and said that she has never once bought a brush in 50 years of wearing make-up and uses either the applicator that comes with the product or her fingers. Poppy was shocked, nay horrified, and asked her Granny how she could possibly do her contouring and her blush without good quality brushes at her disposal.
We progressed into discussion about whether or not beauty products, make-up and make-up tools live up to the hype that sometimes surrounds them. Certain products achieve cult status and my mum and I recalled the frenzy that surrounded the No 7 Protect & Perfect serum, around ten years ago. It sold out within hours after Horizon, a BBC documentary, independently and scientifically proved that it worked as well as creams that were only available on prescription. This was an unexpected outcome, because it was previously believed that a cosmetic preparation wouldn’t or couldn’t work as effectively or deliver the same results. The response was unprecedented and women, my mum included, queued around the block to get their hands on a bottle.
Since then, the range of No7 serums has expanded and moved forward. Each one is specifically designed to intensively target specific age concerns, giving women tailored skincare solutions that really work for them. They are an important part of any anti-ageing skincare regime and can deliver younger looking skin in just two weeks.
Protect & Perfect Intense Advanced is formulated to address fine lines and wrinkles in the 25-35 year age group, while Restore & Renew Face and Neck Multi Action Serum targets mature skin.
At the age of 43, I fall somewhere in the middle and have been using Lift and Luminate Triple Action Serum, formulated to address fine lines and wrinkles, firmness and pigmentation. It includes Matrixyl, (the key ingredient in the original Protect & Perfect serum which can dramatically increase the amount of protein collagen), as well as hyaluronic acid and hibiscus which is rich in polypeptides and amino acids. I was interested to see if it lived up to the claim of delivering younger looking skin in just two weeks and have been using it both morning and evening under my usual moisturiser. The cream has a smooth texture, a light, pleasant fragrance and it is easily absorbed. After the first few applications, my skin felt smoother. After a week, I could see a definite difference in its appearance too; it looked more radiant and even and it looked to be firmer under my chin and across my forehead. After almost two weeks the results were even more noticeable. I am very impressed with the product and looking forward to seeing further improvements.
Whether aged 16 like my daughter or 67 like my mother, we women want to look our best. We want the best possible skin for our age. Why wouldn’t we? We want to feel ready and confident to face whatever life throws our way. Despite her lack of make-up brushes, my mum has always, always taken ultimate care of her skin and it shows. From when I was a young teenager, she encouraged me to use a moisturiser with an SPF and when I was a little older, a foundation with the same; sound advice that I’ve passed on to Poppy. In turn, Poppy has shown me how to contour, how to strobe and how to “construct” the best eyebrow. Both my mother and my daughter have had a direct influence on my current daily skincare and make-up regime, which is why I love the concept that one brand has serums, skincare and products for all ages. Of course, Poppy is too young to need serums but she uses the No 7 Beautiful Eyebrow Kit and Beautifully Defined Contour kit.
No 7 seeks to inspire and enable women to feel ready to make a positive impact on their world, whether it is running a meeting or running a marathon, holding a press-conference or holding the baby, it allows women of all generations to show up in the right way for them.
This is a sponsored post, written in association with Boots No7. My opinions are always 100% honest and the content is always my own. Thank you for supporting those brands that support What Lizzy Loves.
*These items were gifted.
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