Sunday, 26 June 2016

A Look at Ethical Fashion and a Purple Floral Dress

The ethical side of fashion is something I've been giving a lot of thought to of late, because I've just finished writing my fashion column for the August issue of Aspire which is about eco-fashion. My research made for fascinating reading and I've been looking at brands that source their materials in a sustainable, ethical and transparent way 

The fashion industry has a significant impact on the environment because so much of our clothing is composed of synthetic materials such as nylon and polyester. These artificial fibres are made from petrochemicals which themselves cause pollution. One particularly worrying by-product of nylon production is nitrous oxide, a greenhouse gas that has a far greater effect than carbon dioxide on global warming. I was surprised to learn that natural fibres too can be just as detrimental to the environment and astounded to discover that non-organic cotton uses more pesticide per cotton plant than almost any other crop in the world. Ongoing exposure to pesticides has been linked to illness among farmers and disruption of the eco-system as well as damage to other plants and animals. Certain dyes and chemicals used in the wool industry including those in a sheep-dip are toxic and polycotton, especially popular in bedding because of its non-crease properties is almost always treated with formaldehyde.

Eco-fashion is rather a broad term used for clothing, fabrics and accessories that have been manufactured in an environmentally conscious way with organic and recycled clothing coming under that umbrella. It's by no means a new concept, but there's perhaps an ongoing misconception that it's all tie-dye and sack cloth, or, at the other end of the scale, Stella McCartney and her vegan accessories that sometimes carry a four-figure price tag. This couldn’t be further from the truth with global brands such as Skunk Funk and Braintree producing collections that are as desirable, beautiful and stylish as the next brand. They are conscious of the provenance of the raw materials and of the ethos of the supply chain. They consider the environmental impact of distribution, so choose a ship over a plane. They retail at a price point comparable with brands with a similar aesthetic and they trade fairly. 
What more could one ask for?

Developments in technology mean environmentally friendly textiles have become a viable alternative. Here are a few, some of which are rather surprising, to look out for.

Organic textiles - grown without using harmful pesticides or genetically modified organisms.
Hemp- grows readily without pesticides. When blended with organic cotton, a soft, elastic fabric results. When blended with silk it produces a smooth, luxurious cloth which drapes beautifully.
Bamboo - a quick-growing crop that doesn’t require fertilisers or pestcicides. It is soft and comfortable and is ideal for socks, underwear and leggings.
Linen - a renewable fibre found in the flax plant which is fast and easy growing.
Tencel - the brand name for a regenerated fibre, (lyocell), made from the cellulose of eucalyptus wood and is widely accepted to be one of the most environmentally friendly fabrics because of the transparency of the supply chain. Eucalyptus trees are farmed for this purpose and are grown without irrigation or chemicals.
Wild silk - cruelty-free because the cocoons are only gathered after the moth emerges.
Crabyon - the brand name for an innovative fibre derived from chitin, (obtained from the shell of crabs and shellfish) which is combined with cellulose to create a biological, antibacterial yarn perfect for lingerie and swimwear. How oerfect that derivatives of sea-creatures go to make materials for swimwear.
Recycled polyester - an eco-fashionable way of giving plastic bottles a second chance at life. Used in a growing number of garments from dresses to fleeces to t-shirts and jackets.

Eco-friendly footwear has taken giant steps forward in terms of style and choice too. Recycled plastic bottles are formed into a microfibre, used to make faux suede footwear. Biodegradable synthetic leathers, organic cotton and hemp and recycled wood for heels, wedges and platforms combine to make statement footwear that is both sustainable and fairly traded. Glues are water-based and dyes are vegetable-based, ensuring everything biodegrades harmlessly. From head to toe, there's an eco-friendly option available.

For further research, I met with Paul Barber, the owner of From The Source in Skipton. There and online, he sells a variety of ethical clothing, accessories and gifts including eco-brands Braintree, Nomads, Mudd & Water and Skunk Funk. He stocks menswear too and because I'm fairly sure my brother doesn't read my blog, I can say here that I'm going to get him a shirt for his upcoming birthday.
This dress was from there last year. It's a trans-seasonal favourite of mine and I've shared it on several occasions on my blog.  It's by Australian brand Braintree whose strapline is "thoughtful clothing." The brand whispers rather than shouts about its ethos and I think this gentle approach is an incredibly clever way of raising awareness by being neither self-righteous nor judgmental. I think you'll agree that even though I'm indulging in a bit of tree-hugging, or at least, tree-patting myself here, the dress is as far from dippy-hippy as one could imagine.

Braintree eco-fashion purple floral dress

Braintree eco-fashion purple floral dress

Braintree eco-fashion purple floral dress

Braintree eco-fashion purple floral dress

Braintree eco-fashion purple floral dress

Danon long dragonfly necklace

Danon Swarovski set bee charm bracelet

Braintree eco-fashion purple floral dress

If you're local to, or visiting Skipton, do call in to From The Source. It's very close to the canal basin and there's a lovely teashop, Helene's, next door, where my daughter and I had the most divine afternoon tea. Paul and his team will make you most welcome and he's very knowledgeable about clothing generally and eco-brands specifically.  


Love Liz x

Outfit details:
Purple floral dress, Braintree via From The Source, past season.
Double star ring in silver (also available in matt gold) £25 by Danon at Lizzy O
T-bar bee charm bracelet, £29.95, Danon at Lizzy O
Long dragonfly necklace, £39.95, Danon at Lizzy O
Silver sandals, Boden, previous season.

Linking with:
I Will Wear What I LikeVisible Monday/Shoe and TellBrilliant Blog PostsFun Fashion FridayTop of the World StyleFresh Fashion ForumTurning Heads Tuesday/Passion for Fashion


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17 comments

  1. Wonderful, informative post, and what a lovely dress, Lizzie. It's so flattering and you look terrific. xo

    -Patti
    http://notdeadyetstyle.com

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    1. Thank you so much Patti. Yes, it was very interesting researching it xxxxx

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  2. Artificial fabrics like polyester are not just harmful to the environment but they also don't feel good on your skin. Beautiful dress! I love the delicate details.
    Red Reticule

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    1. Yes, that's absolutely true. Natural fibres feel so much nicer. Thank you xxxxx

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  3. That wonderful dress, dear Lizzy! I love the pattern and delicate design, so basic. A beautiful look, as always in your blog.

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    1. Thank you very much Josep-Maria. It's a lovely simple design isn't it xxxxx

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  4. That's quite scary reading all about how detrimental such things can be to the environment and to the farmers. Occasionally I buy organic cotton but I'll probably buy more now that I've read this post, Lizzie!
    Suzy xx
    www.suzyturner.com

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    1. I know. It doesn't make for very comfortable reading. It's certainly made me think twice about checking the label! xxxxxxx

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  5. Great information. And this dress is gorgeous. And I love all of your nature inspired accessories! So very pretty!

    Shelbee
    www.shelbeeontheedge.com

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  6. I will have to go back and read more of your article. I found it very interesting learning more about eco friendly fashion. I wear some eco friendly jewelry, but will come back and read more.Love the dress on you, and of course your dragonfly!
    Thanks for linking up with Turning Heads Tuesday
    jess xx
    www.elegantlydressedandstylish.com

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    1. Thank you Jess. It's fascinating and there is so much more to learn too. I think we will see more and more ethical lines, giving us even more choices xxxxx

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  7. Wow Liz you really know your stuff - as someone who's an avid recycler it's scary to think what we're doing to the environment by the products we buy, not just the ones we throw away. I'd not heard of recycled polyester before, and I had heard of Tencel (I've seen in some of the things I've bought) but didn't know it was an eco-product! I'll look out for all of them in future.

    You look as lovely and radiant as always - plus WOW to your photos! Poppy has mastered the Pen already it looks like, they look so crisp and clear (and blurry in the right places of course, haha)!

    Catherine x
    http://notdressedaslamb.com

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    1. Ah, thank you Catherine. I feel there is so much more to learn too. Like you, I'm an avid recycler and I have never been an advocate of "fast fashion" but I'm definitely going to be more aware when choosing new items, of materials, provenance etc.

      I'm thrilled with the quality of these photos! Poppy did a great job and is keen to learn more. Thank YOU for all of your tips and tricks for both the Pen and on photography in general. You're an angel xxxxx

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  8. What a lovely post. I must admit I never think eco-friendly when I buy clothes but you really made me see another way. Thanks for sharing with #brillblogposts

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  9. What a great dress and super informative post.

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  10. Great blog post, Liz! I've recently turned to eco-friendly fashion and have made purchases from Matt & Nat, People Tree and Braintree. So many lovely things available! People definitely need to be more aware of non-sustainable fashion. xxx
    www.justemma.co.uk - green beauty + lifestyle

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I love receiving your comments. Thank you so much for taking the time, Lizzy xxx

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